Apple recently updated the bio of Lisa P. Jackson to reflect her new role overseeing accessibility at Apple. This expands her previous responsibilities of overseeing environmental initiatives at Apple. Ms. Jackson's official title is now Vice President of Environment, Policy and Social Initiatives. Apple CEO Tim Cook has been vocal regarding his views of the importance of accessibility. This new management change, which puts a Vice President level executive in charge of accessibility for the first time, seemingly reaffirms Apple's long-standing commitment to accessibility.
Apple has been a leader in accessibility. Its products include superior accessibility features out of the box. Features such as VoiceOver, Speak Selection, Zoom, AssistiveTouch, and Switch Control give people with disabilities equal access to Apple products at no additional charge. From personal experience I can say that these features are truly life changing and positively impact many people.
Even considering Apple's past success there are areas for possible improvement. One example involves training sales people about the accessibility features. On recent trips to Apple Stores, I have had some experiences that are not consistent with Apple's commitment to accessibility. For example, the Apple Watch on display had its accessibility features disabled. While Apple likely wants to limit confusion for customers who do not use accessibility features, this does not promote equal access. Part of the magic of the Apple Store is being able to walk up to a shinny new product and try it out. With the accessibility features disabled, and the sales people unfamiliar with how to enable these features, users with disabilities don't have an opportunity to fully explore the product. Apple should be showing off these features, not hiding them. Apple would be doing a great service to its customers with disabilities to prepare its store employees to talk about accessibility features as well as they talk about other features.
Ms. Jackson has proven herself to be a very capable leader. She has the ability to continue Apple's accessibility superiority and solve existing challenges. Her work on environmental initiatives has been very successful, propelling Apple towards the top of the technology industry in terms of sustainability. The future of Apple product accessibility seems bright, and I am excited to see what innovations come next.
To read Lisa Jackson's full bio from Apple click here. Photo credit: Apple.
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